3 pin XLR connectors are primarily for audio use. Audio wiring is
Pin 1 Ground
Pin 2 Positive (+) audio not DC
Pin 3 Negative (-) audio not DC
Martin used 3 pin XLR for its initial series of lighting using DMX BUT the 3 pin DMX wiring is the same as audio !
Pin 1 Ground
Pin 2 Data +
Pin 3 Data –
Modern budget lighting uses 3 pin XLR which is not the professional standard:
Pin 1 Ground
Pin 2 Data –
Pin 3 Data +